In a report today, I was looking at the pre and post success of Facebook advertising for a business. At first we were dubious about utilising this option, whether the cost was right, whether we would actually reach our targeted niche market, or whether it would be lost among the billions of other advertisements flying around in cyber-space.
However, with a little nudge from Facebook in the form of advertising credits, we decided to give it a shot.
Within 2 weeks of running the results seemed to speak in volumes, showing an increase in reach of over 260%.
The business was originally reaching an audience of around 140 people a month. The new report, since creating our Facebook ad campaign, now has a reach of over 3600 people. That's 26 times the original reach figure.
This has given greater awareness and exposure of the business, which is evident and supported by the Google Analytics statistics, where, in a report showing the keywords entered in Google Search to drive traffic to the webpage, the business name as a search term is now the third most entered search term. Prior to advertising it was the 6th most entered search term. Not only does this support the success of the advertisement, but it also shows that customers have to have a specific awareness of the brand in order to enter the exact business name into the search bar to generate hits, rather than using meta-tags directed to products sold or services provided.
We are moving to a digital age, and with a majority of Gen X and Y dependent on technology and social media sites, it is important to reach customers using methods relevant to them. If you want to increase your business' exposure, contact me today to discuss how Facebook advertising can work for you, and receive methods and techniques to help you on the road to achieving greater success.
