Exposing your business. In a good way.

In a report today, I was looking at the pre and post success of Facebook advertising for a business. At first we were dubious about utilising this option, whether the cost was right, whether we would actually reach our targeted niche market, or whether it would be lost among the billions of other advertisements flying around in cyber-space.

However, with a little nudge from Facebook in the form of advertising credits, we decided to give it a shot.
Within 2 weeks of running the results seemed to speak in volumes, showing an increase in reach of over 260%.
The business was originally reaching an audience of around 140 people a month. The new report, since creating our Facebook ad campaign, now has a reach of over 3600 people. That's 26 times the original reach figure.

This has given greater awareness and exposure of the business, which is evident and supported by the Google Analytics statistics, where, in a report showing the keywords entered in Google Search to drive traffic to the webpage, the business name as a search term is now the third most entered search term. Prior to advertising it was the 6^th most entered search term. Not only does this support the success of the advertisement,  but it also shows that customers have to have a specific awareness of the brand in order to enter the exact business name into the search bar to generate hits, rather than using meta-tags directed to products sold or services provided.

We are moving to a digital age, and with a majority of Gen X and Y dependent on technology and social media sites, it is important to reach customers using methods relevant to them. If you want to increase your business' exposure, contact me today to discuss how Facebook advertising can work for you, and receive methods and techniques to help you on the road to achieving greater success.

Understanding the rules of Facebook and promotion

With thousands of businesses utilising Facebook to promote their brand, it is important to remember there are rules for which we must abide.
Quite often it is easy to get lost within the internet and forget that the laws established for businesses also apply online. One major area of concern is the running of 'promotions' via social media sites such as Facebook.

This recent News Article has recognised a crackdown on promotions held by businesses on Facebook. This crackdown is not just directed towards the Facebook rules, but also Australian State Government rules regarding promotion.

The article discusses the need to register for appropriate promotion licences according to your state, as well as identifying the correct methods for promoting on Facebook.
This may have many business owners nervous by the possibility of losing their page after working so hard to grow their 'likers' and build a rapport with their customers, but with the right guidance and a proper understanding of the rules, this can be avoided.

For many this would seem all too confusing and not worth the effort, however, if implemented correctly and if you abide by the rules, you can continue using Facebook with successful methods to promote your brand. If you are concerned and unsure of where to start, I am here to assist you with the operation of your page, and can provide advice on the best ways to utilise your page without breaking the rules.
Alternatively, if it all seems like too much effort on top of an already busy workload, KLM Media is available to manage your page efficiently and professionally, leaving you time to concentrate on your business.

Welcome!

Welcome to KLM Media!

Please bear with me as I get used to blogging, I have decided to get a feel for it with an introduction to myself and my vision for KLM Media.

I am 25 years of age and have a Bachelor of Arts/Business Degree majoring in Marketing and English from the University of New England.

After some unexpected life changes, including the arrival of my son, I ended up dabbling in setting up a small work at home mum based business selling nappies whilst on maternity leave. I focused my attention to selling my wares via facebook and from this I learnt many key social networking skills. I discovered methods for growing customer awareness with 'likes', networking via social groups and pages and many other tricks such as promotion to generating awareness of my page.

After fruitless searching for work in my small hometown of Port Macquarie, I secured work as a marketing officer. Finally I had a chance to put my marketing degree to use! In this position I was dedicated to generating online awareness for the business, and once again I found myself lost in the realms of social media.

At that moment I instantly knew that I wanted to help other businesses build awareness of their brand and help to establish a personalised relationship with their customers, and from this realisation sparked the idea for KLM Media.

From a business perspective, and from my own personal experience, Facebook and Twitter and the myriad of social media sites available online provides a wealth of opportunity for growth and interaction with customers. No longer is Facebook just for status updates and sharing pics of your new puppy and family holiday! Businesses are utilising these social media sites to provide a dedicated service and purchase opportunities for customers, from special offers to exclusive releases and building a relationship with customers.

For many this may be a daunting concept, or perhaps you find you are too busy to manage your online profiles. The purpose of KLM Media is to assist you in managing your pages by establishing regular status updates to interact with your customers, identifying target markets and methods to generate greater awareness of your business and to liaise between customers and your business to provide a greater customer service experience.

With thousands of users online, gain the exposure your business deserves with KLM Media, connecting you online, socially.