Understanding the rules of Facebook and promotion

With thousands of businesses utilising Facebook to promote their brand, it is important to remember there are rules for which we must abide.
Quite often it is easy to get lost within the internet and forget that the laws established for businesses also apply online. One major area of concern is the running of 'promotions' via social media sites such as Facebook.

This recent News Article has recognised a crackdown on promotions held by businesses on Facebook. This crackdown is not just directed towards the Facebook rules, but also Australian State Government rules regarding promotion.

The article discusses the need to register for appropriate promotion licences according to your state, as well as identifying the correct methods for promoting on Facebook.
This may have many business owners nervous by the possibility of losing their page after working so hard to grow their 'likers' and build a rapport with their customers, but with the right guidance and a proper understanding of the rules, this can be avoided.

For many this would seem all too confusing and not worth the effort, however, if implemented correctly and if you abide by the rules, you can continue using Facebook with successful methods to promote your brand. If you are concerned and unsure of where to start, I am here to assist you with the operation of your page, and can provide advice on the best ways to utilise your page without breaking the rules.
Alternatively, if it all seems like too much effort on top of an already busy workload, KLM Media is available to manage your page efficiently and professionally, leaving you time to concentrate on your business.